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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris
Manage episode 349269410 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to hear all about building a brand from the ground up and where to prioritize efforts!
🔗 Marshall's LinkedIn: https://www.linkedin.com/in/marshallsmorris/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3GTZZK9
Show Notes:
(1:10) - Marshall's story
(5:18) - Inception and purpose of starting HomeLife Brands
(11:40) - Portfolio of social media accounts
(13:47) - Leveraging already existing communities
(19:15) - Challenges at the beginning
(25:19) - Shifts in company structure as it scales
(31:09) - Current workforce ecosystem
(41:17) - Animal market statistics
(45:52) - Market research
(47:42) - Rapid Q&A
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