Manage episode 349269410 series 3286175
On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to hear all about building a brand from the ground up and where to prioritize efforts!
🔗 Marshall's LinkedIn: https://www.linkedin.com/in/marshallsmorris/
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(1:10) - Marshall's story
(5:18) - Inception and purpose of starting HomeLife Brands
(11:40) - Portfolio of social media accounts
(13:47) - Leveraging already existing communities
(19:15) - Challenges at the beginning
(25:19) - Shifts in company structure as it scales
(31:09) - Current workforce ecosystem
(41:17) - Animal market statistics
(45:52) - Market research
(47:42) - Rapid Q&A