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#5: Employee Engagement is the New Content Marketing (with Michael Brenner)
Manage episode 391372318 series 3541964
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Content marketing doesn't have to reside solely in the marketing department. If your company enjoys high employee engagement, happy employees who are empowered to share their personal stories and expertise, is a great way to super-charge your content marketing strategy, at a fraction of the cost.
Our featured guest, best-selling author and CEO of the Marketing Insider Group, Michael Brenner, shares why employee engagement is the new content marketing strategy, as well as some great examples of companies who have leveraged this approach.
Thank you for listening. I invite you join The Internal Marketing Podcast tribe by subscribing and sharing it with anyone you believe could benefit from our great conversations.
About Our Featured Guest
Michael Brenner is a CMO influencer, Motivational Speaker and CEO of Marketing Insider Group, where he has worked with 100+ brands in building effective thought leadership, content marketing and employee activation programs. After 25 years in sales, marketing, and leadership roles with brands like SAP, Nielsen, and a number of high-growth startups, today Michael enjoys sharing his experiences and client stories to inspire leaders like you into action that creates impact. He is also the best-selling author of 3 books including his latest Mean People Suck, The Content Formula, and Digital Marketing Growth Hacks.
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