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MARK BORKOWSKI: Publicity stunts in 2021; How to grab attention and shape your story
Manage episode 342295118 series 3399068
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Publicity stunts often make us think of typical Mad Men with crazy ideas to capture the attention of newspaper editors. Or celebtrities making a fake announcment on Instagram, and retracting it once they've been trending a while. Some say that in 2021, every tweet, post and vlog is a publicity stunt. To be a mover and shaker in industries that traditionally wouldn't need notoriety, now requires hundreds of thousands of followers just to be respected. So what can we learn today from a bow tie-wearing maverick responsible for famous PR stunts like chainsaw juggling, or flying Nando's chicken in helium baloons over London?
About Mark Borkowski:
Mark Borkowski is a notorious British PR Agent known for ruffling the feathers of the established class in media back in the 80's. He's pulled some of the most ingenius publicity stunts. He holds - for example - the World Record for the number of people involved in a custard pie fight - which promoted the opening of London's Millenium Dome in 2000. He's also the author of a number of aclaimed books including The Fame Formula, and Improperganda: The Art of Publicity Stunts.
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