))
264. Mastering the Language-of-the-Brand: Insights from Rich Kozak on Strategic Branding
Manage episode 415453377 series 3114109
内容由johnpapaloni提供。所有播客内容（包括剧集、图形和播客描述）均由 johnpapaloni 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Mastering the Language-of-the-Brand: Insights from Rich Kozak on Strategic Branding
In this episode, we sit down with Rich Kozak, a leader and expert in strategic branding, to explore his unique approach to maximizing the impact of businesses and professionals through branding. Rich insists on maintaining the integrity of the brand and never crossing the credibility line. He listens carefully to identify the heart of a brand and determine its potential footprint in the world. Through his masterful process, he helps businesses create a "Language-of-the-Brand" that enables them to take credit for their achievements and characteristics.
We delve into the clean logic and process of preparing for digital marketing, a skill often missing among businesses but crucial for growth and setting themselves apart. Rich shares his decades of experience in assessing and defining brands, offering practical ideas to elevate their impact and effectiveness.
Join us as we learn from Rich's rare skillset and gain insights on how to excel in branding and make a lasting impression in the digital age.
RichBrands: www.richbrands.org
This Episode is Brought to You By: Click One Media
495集单集
分享
