Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
In another showcase of the Kula Partners team, Floyd Blaikie, Senior Strategist, explains how manufacturing marketers can benefit from developing a strategy with multi-year goals before getting started with ABM. Then with this roadmap, they can better align with sales to gain early wins. Floyd also provides tips on avoiding common ABM missteps.
In another showcase of the Kula Partners team, Floyd Blaikie, Senior Strategist, explains how manufacturing marketers can benefit from developing a strategy with multi-year goals before getting started with ABM. Then with this roadmap, they can better align with sales to gain early wins. Floyd also provides tips on avoiding common ABM missteps.
In this episode of The Kula Ring, Casey Cheshire introduces the concept of "Disconnected Marketing," the slow, creeping separation between marketers and their customers caused by over-reliance on tech and automation. Casey shares how launching a podcast helped him reverse that disconnect by creating real, human connections with customers, starting relationships with generosity rather than a sales pitch. Alongside hosts Carman Pirie and Jeff White, Casey explores the importance of knowing your customers by name, and even more critically, understanding their real pains and challenges. They discuss how podcasting serves as a powerful tool to foster reciprocity, build authentic relationships, and bring marketing teams back to their foundational role as the voice of the customer. For B2B manufacturing and beyond, this conversation is packed with insights on how marketers can reconnect with the people they serve and create genuine growth opportunities.…
In times of economic uncertainty, many manufacturers instinctively pull back on marketing, but according to Una de Boer, that’s exactly the wrong move. In this episode of The Kula Ring, Una joins hosts Carman Pirie and Jeff White to challenge the idea that marketing should take a backseat when times get tough. She shares practical, data-driven strategies for manufacturers looking to grow revenue through diversified customer bases, without breaking the bank. From assessing existing customer data for hidden opportunities to taking the first steps into international markets through scalable digital campaigns, Una outlines how B2B manufacturers can move beyond their comfort zones with confidence, securing new business from a wider variety of geographies and cultures. She also explores how changing markets can help revitalize core marketing efforts and why now might be the perfect time to reexamine product-market fit. Whether you’re trying to get your leadership team to see the value of investing in marketing or looking to extend your brand’s reach globally, this episode is packed with actionable advice for growth-minded marketers.…
In this episode of The Kula Ring, Stephanie Nolan of Square Robot shares how submersible robotics is transforming tank inspections. We also dive into the marketing and sales strategies that innovative solution utilizes. Introducing cutting-edge tech into a risk-averse industry isn’t simple. Stephanie dives into the challenge of marketing something most people don’t even know exists, and how a fully integrated sales and marketing team is using account-based marketing, webinars, and targeted messaging to drive adoption. From the importance of building the right contact list to adapting messaging across industries and organizational levels, this episode is full of actionable insights for marketers navigating niche markets with complex buying committees. If you’ve ever wondered how to get traction when you're competing with "how it’s always been done," this episode’s for you.…
Bringing a new product to market is no small feat, especially in the B2B manufacturing space, where development cycles are long and expectations are high. In this episode of The Kula Ring, Stu Accola shares his expertise on the nuances of successful product launches, from crafting an effective go-to-market strategy to aligning marketing and sales teams for maximum impact. He breaks down the critical differences between a business case and a go-to-market plan, the importance of customer involvement in product development, and why proof points are often overlooked but essential for building credibility. Whether you're launching into an existing category or creating demand for something entirely new, Stu's insights will help manufacturing marketers refine their approach and drive greater success.…
In this episode of The Kula Ring, we sit down with Fuad Hasanovic, Director of Marketing at Kamps Pallets, to uncover the fascinating world of pallet recycling, supply chain optimization, and sustainability. Kamps Pallets has evolved from a small operation retrieving discarded pallets to a nationwide leader in comprehensive pallet lifecycle management. Fuad shares how the company has embraced innovation, from Total Pallet Management programs to data-driven supply chain strategies that help manufacturers reduce waste and lower costs. We also explore how education plays a critical role in shifting the industry's mindset from price to total cost, and why the future of pallets might just be a key indicator of economic health. Plus, a few fun stories—like Carman’s experience as a human forklift and Jeff’s childhood bike ramp experiments!…
The world of 3D printing has seen vast changes in recent years. IP constraints on those early technologies lifted, and an explosion of offers and solutions hit the market, leading to the consolidation we are seeing in the industry today. But for Dani Mason and B9Creations success in this industry hasn’t been about outspending competition, it’s about out-listening them. In this episode, Dani shares how B9 has built a competitive edge by prioritizing deep customer relationships over flashy R&D budgets. From customer-funded innovation to a structured voice-of-the-customer process, B9 integrates real-world feedback at every stage, ensuring products solve actual industry pain points. Forget gimmicks and gift cards, this is a masterclass in authentic customer engagement.…
Karlaa Gregory is transforming industrial marketing with AI, streamlining content creation and localization across global markets. By training a custom GPT with product catalogues and documentation, she ensures campaigns align with regional needs while maintaining brand consistency. Her AI-driven approach also includes persona-based marketing, tailoring content for engineers, procurement specialists, and other key decision-makers. Beyond content generation, Karlaa is using AI-powered automation for analytics and reporting, integrating tools and ecosystems like Zapier and Google to track campaign performance in real time. She emphasizes that AI isn’t replacing marketers, it’s making them more effective. Tune in to hear how she’s pushing the boundaries of AI in industrial marketing.…
How do you shift from traditional marketing to an inbound approach in the manufacturing industry? Josh Gravelle, Marketing Manager at Calvary Robotics, joins The Kula Ring to share his journey from TV production to B2B marketing and how he’s helped evolve Calvary’s marketing strategy over nearly a decade. Josh discusses the challenges and rewards of getting engineers involved in content creation, the role of brand storytelling in establishing thought leadership, and why consistency in marketing efforts pays off. He also dives into the impact of launching a podcast, leveraging speaking engagements, and integrating HubSpot to strengthen Calvary’s inbound marketing efforts. If you're looking for insights on how to develop a meaningful content strategy that goes beyond just generating leads, this episode is packed with valuable takeaways.…
In this episode of The Kula Ring, we sit down with Alex Koepsel, Director of Product Marketing at Vention, to discuss the art of managing up and across in product marketing. Alex shares his journey from electrical engineering to product marketing, revealing how his technical background and entrepreneurial mindset shaped his approach to positioning products and influencing key stakeholders. We explore how Vention is democratizing industrial automation, making it easier for manufacturers of all sizes to implement automation solutions. Alex also unpacks the strategies behind building trust, aligning with leadership goals, and persuading decision-makers to invest in marketing initiatives. Whether you're in product marketing, sales, or leadership, this episode is packed with insights on navigating cross-functional teams and driving meaningful change within an organization. Tune in to hear how product marketers can act as “mini CEOs” and leverage influence to move the business forward.…
For decades, Pack-Smart has been at the forefront of packaging automation, seamlessly integrating robotics and software to deliver turnkey solutions. Yet, despite its technological leadership, the company relied almost exclusively on YouTube for lead generation—until now. In this episode of The Kula Ring, we explore how Pack-Smart is embracing digital marketing for the first time. With new strategies in SEO, CRM integration, and thought leadership content, the company is expanding its brand presence and driving data-driven decision-making across the organization. We dive into the challenges of shifting from product-focused messaging to industry leadership and how Pack-Smart is positioning itself as a go-to resource for emerging trends and regulatory changes. Tune in to hear how a company that has innovated in manufacturing for years is now innovating in marketing—creating a stronger, more connected approach to customer engagement.…
Deploying marketing automation at scale in the manufacturing sector comes with an array of challenges and opportunities. In this week’s episode of The Kula Ring, Carlicia Layosa shares her firsthand experience implementing and refining marketing automation strategies. She discusses the importance of data integration, audience segmentation, and behavior-based campaign triggers to create personalized customer journeys. Carlicia also reflects on lessons learned, including the need for an early focus on data quality, the power of AB testing, and the balance between personalization and crossing the "creepy" line. Plus, we explore the evolving role of AI in automation and what the future holds for engagement-driven marketing.…
This week on The Kula Ring, Tara Vincar, Marketing Director at Alpha Controls, shares her journey of transforming the company's marketing approach from the ground up. She discusses how she navigated the steep learning curve of the instrumentation industry, built a small but mighty marketing team, and gained executive buy-in for long-term strategy. Tara also reveals the early wins that fuelled momentum, the challenge of maintaining growth after the "newbie gains" phase, and how she strengthened collaboration between marketing and sales.…
How do you transform scattered customer insights into a structured, data-driven approach to marketing and sales? Cory Peterson shares the journey his organization took—from early, informal customer interviews to a comprehensive digital customer journey framework. In this episode, Cory walks us through the process of mapping the customer journey, the evolution from a linear model to a dynamic flywheel, and the role of rigorous testing in refining digital interactions. He also discusses the challenges of attribution, the importance of integrating sales and marketing, and how even small organizations with limited traffic can leverage research to drive meaningful improvements. Join us as we explore how a data-driven mindset can unlock deeper customer understanding and business growth.…
In this episode of The Kula Ring, Todd Carroll, Vice President of Sales and Marketing at B&B Manufacturing, shares the remarkable growth story of a company that started in a garage and evolved into North America’s largest synchronous drive pulley manufacturer. Todd discusses how B&B has doubled its footprint, innovated manufacturing processes, and expanded its inventory to meet customer needs. He highlights the company’s "belted drive expert" philosophy, their hands-on approach to customer service, and creative marketing strategies like "Todd Talks" that blend humour and insight to drive awareness. Tune in to discover how staying close to customers and embracing change fuels success in the power transmission industry.…
This week we explore the transformative power of automation in the food and baking industry with Doug Henderson and Jamie Bobyk from Apex Motion Control. Utilizing brand-new collaborative robots (cobots) to revolutionize manual processes, Doug and Jamie share how their team blends creativity and technology to solve complex challenges. They discuss the importance of video content in driving customer engagement, the humanization of cobots on factory floors, and the leadership needed to embrace these innovations. Tune in to discover why automation is reshaping food production and creating long-term partnerships.…
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