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Insights Unlocked


Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Laravel Snippet #18: Clear Writing, Great Quality, Low Pain Tolerance
Manage episode 246299269 series 2481166
内容由Taylor Otwell提供。所有播客内容(包括剧集、图形和播客描述)均由 Taylor Otwell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Topics: in this episode I wrap up my reflections on building the Laravel ecosystem with a discussion on clear writing, a commitment to quality, and having a low pain tolerance.
★ Support this podcast on Patreon ★26集单集
Manage episode 246299269 series 2481166
内容由Taylor Otwell提供。所有播客内容(包括剧集、图形和播客描述)均由 Taylor Otwell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Topics: in this episode I wrap up my reflections on building the Laravel ecosystem with a discussion on clear writing, a commitment to quality, and having a low pain tolerance.
★ Support this podcast on Patreon ★26集单集
所有剧集
×In this episode I discuss the release of Jetstream 2.x, Forge Circles, Spark "Next", and React SPA starter kits ★ Support this podcast on Patreon ★
In this episode, I discuss recent comments regarding my previous podcast, give a recap of the authentication packages covered in the last podcast, and discuss Laravel Passport and Sanctum with particular focus on SPA authentication. ★ Support this podcast on Patreon ★
In this episode I discuss the history and purpose of Laravel authentication scaffolding and what led me to write Laravel Fortify, Jetstream, and Breeze. ★ Support this podcast on Patreon ★
Topics: Laravel 7.x, Forge, Vapor, Speaking vs. Silence ★ Support this podcast on Patreon ★
Topics: Laracon Online, Inertia.js, Livewire, SPAs, Reviewing The Day ★ Support this podcast on Patreon ★
Topics: kicking off the "Artisan Inspire" series, Vapor multi-domain support, Laravel Airlock ★ Support this podcast on Patreon ★

1 Laravel Snippet #20: Union Types, SPA Authentication, Laravel UI, Middleware Priority, Laracon 2020 11:38
Topics: Union Types, SPA Authentication, Laravel UI, Middleware Priority, Laracon 2020 ★ Support this podcast on Patreon ★
Topics: Laracon VIII, Laravel UI, Passport, Authentication. ★ Support this podcast on Patreon ★
Topics: in this episode I wrap up my reflections on building the Laravel ecosystem with a discussion on clear writing, a commitment to quality, and having a low pain tolerance. ★ Support this podcast on Patreon ★
Topics: I continue my reflections on selling $10,000,000 worth of software by discussing motivation and discipline when working on projects. ★ Support this podcast on Patreon ★
Topics: I continue my reflections on selling $10,000,000 worth of software by discussing how to build an audience. ★ Support this podcast on Patreon ★
After selling $10,000,000 worth of software, I begin a mini-series on launching successful software products. ★ Support this podcast on Patreon ★
Laravel Live UK, whereHasMorph, laravel/ui, front-end authorization, performance, Lumen. ★ Support this podcast on Patreon ★
Laravel UI, Open Source Monetization, Oculus Quest, Laracon 2019 ★ Support this podcast on Patreon ★
Blade @error directive, DATABASE_URL environment variable, Vue SPAs, Intertia.js, Livewire, Short Closures, PHP RFCs ★ Support this podcast on Patreon ★
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