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Teresa Barreira Was Raised to Be a CMO
Manage episode 373801687 series 3081681
内容由Vianni Lubus and Hispanic Executive提供。所有播客内容（包括剧集、图形和播客描述）均由 Vianni Lubus and Hispanic Executive 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
For most ten-year-olds, managing a grocery store would be daunting. For Teresa Barreira, it was a learning experience.
Growing up in a small village where her parents ran three businesses, Barreira discovered what it meant to be entrepreneurial and scrappy. That background—in combination with an unflinching pride in her heritage—informs her today as a marketing and thought leader who sits as Global Chief Marketing Officer at Publicis Sapient.
It also inspires her work with younger generations of Latinos who don’t see careers in marketing as viable options. Barreira knows that a diverse perspective in marketing makes the product, the solution, and the company better. She’s seen the proof her entire career—and she wants to see more of it.
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