One Simple Trick To Improve Your Direct Mail Marketing The Law Firm Marketing Minute podcast

The Law Firm Marketing Minute

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Welcome to Exile, a podcast about Jewish lives under the shadow of fascism. Narrated by award-winning screen and stage actor, Mandy Patinkin. Untold stories and firsthand accounts drawn from intimate letters, diaries and interviews found in the Leo Baeck Institute’s vast archive. Each episode, a story of beauty and danger that brings history to life. Because the past is always present. Starting November 1, episodes are released weekly every Tuesday. The Leo Baeck Institute, New York | Berlin is a research library and archive focused on the history of German-speaking Jews. Antica Productions produces award-winning non-fiction podcasts, films and series which inform and inspire audiences around the world.

The Law Firm Marketing Minute « »
One Simple Trick to Improve Your Direct Mail Marketing

14天之前 1:20

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内容由Spotlight Branding提供。所有播客内容（包括剧集、图形和播客描述）均由 Spotlight Branding 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Did you like this episode? Dislike it?

The Direct Mail Hack That Actually Works

✉️ Think direct mail is outdated? Think again! Smike and Eddie reveal one simple trick that makes your mail impossible to ignore. Learn why a personal touch can be the game-changer your marketing needs.

📌 Key Takeaways:

Why most direct mail gets ignored—and how to stand out
The power of handwritten elements in grabbing attention
A simple yet effective way to increase response rates

📆 Free Marketing Plan Template

📱You can check out the video component by following us here on
Instagram or TikTok

… continue reading

827集单集

#Business #Marketing #Spotlight Branding #Podcasting Education

The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

One Simple Trick to Improve Your Direct Mail Marketing

The Law Firm Marketing Minute

12 subscribers

published 14天之前

分享

MP3•单集首页

内容由Spotlight Branding提供。所有播客内容（包括剧集、图形和播客描述）均由 Spotlight Branding 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Did you like this episode? Dislike it?

The Direct Mail Hack That Actually Works

✉️ Think direct mail is outdated? Think again! Smike and Eddie reveal one simple trick that makes your mail impossible to ignore. Learn why a personal touch can be the game-changer your marketing needs.

📌 Key Takeaways:

Why most direct mail gets ignored—and how to stand out
The power of handwritten elements in grabbing attention
A simple yet effective way to increase response rates

📆 Free Marketing Plan Template

📱You can check out the video component by following us here on
Instagram or TikTok

… continue reading

827集单集

#Business #Marketing #Spotlight Branding #Podcasting Education

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

1
The Upside of SGE – An Opportunity for Small Law Firms 1:36

3 hours之前1:36

1:36

Did you like this episode? Dislike it? Why SGE is a Big Win for Small Law Firms 🚀 Google’s Search Generative Experience (SGE) is changing how people find legal information—but it’s actually great news for small law firms . Instead of competing for the top three search results, SGE gives you multiple chances to show up in AI-powered snippets. In this episode, Smike and Eddie break down how to leverage this shift to get more visibility without a massive SEO budget. 📌 Key Takeaways: 🔍 Why SGE gives small firms more chances to appear in search results ⚡ The SEO shift lawyers need to understand now 🎯 How to optimize your content to benefit from SGE’s new format 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

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A Smarter Approach to Legal Content That Wins Clients 1:26

1 day之前1:26

1:26

Did you like this episode? Dislike it? You’re Already Creating Content—Now Make It Work Harder 🧠 The best lawyers don’t just create content—they structure it strategically to attract and convert clients. In this episode, Smike and Eddie break down the smarter way to approach legal content , so it feels like a natural conversation instead of a sales pitch. Learn how to give your audience exactly what they need while positioning yourself as the go-to expert. 📌 Key Takeaways: 💡 Why the best legal content feels like a real conversation 🏆 How to format content so it’s engaging, not just informative 🔑 The small shift that makes your content more effective at bringing in clients 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

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You’re Already Creating Good Content—Here’s How to Make It Great 2:07

2天之前2:07

2:07

Did you like this episode? Dislike it? Make Your Content Work Harder for You ✨ You’re already putting in the effort to create content—but is it working as hard as it could? The best lawyers don’t just produce content; they leverage it to attract and retain clients. In this episode, Smike and Eddie break down simple yet powerful ways to elevate your legal content strategy—without adding more to your plate. 📌 Key Takeaways: 🎯 The small but powerful shift that makes content engaging, not just informative 🚀 Why focusing on client questions is the easiest way to create high-value content 🔥 How great content naturally boosts SEO— without forcing it 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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The Shift Happening With Search Generation 1:23

3天之前1:23

1:23

Did you like this episode? Dislike it? 🚨 SEO is changing, and fast! The days of keyword stuffing and backlink tricks are over. Search engines—and AI-generated results—now favor authoritative, high-value content over gimmicks. In this episode, Eddie and Smike break down what this shift means for law firms and how you can attract real, qualified leads (not just random “Chicken Nuggets” 🐔). 📌 Key Takeaways: Why traditional SEO tactics like backlinks aren’t enough anymore How AI and search engines now prioritize expert-driven, trustworthy content The new way to optimize your firm’s online presence for better visibility & real leads 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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Digital Ads for Law Firms: What Works, What Doesn’t, and How to Win 34:06

6天之前34:06

34:06

Did you like this episode? Dislike it? 💰 Are digital ads the secret weapon for law firm growth, or just a money pit? The truth lies somewhere in between. In this episode, Mike, Eddie, and special guest Danny Decker break down the biggest misconceptions about digital ads, how they actually work, and why they should be part of a bigger strategy—not a magic bullet . Plus, they reveal the one ad strategy every law firm should be using right now (and it’s more affordable than you think!). 📌 Key Takeaways: 🚀 Why digital ads aren’t an instant fix—but can fuel serious growth 💡 How to combine ads with content marketing for maximum impact 📊 The biggest mistakes law firms make with digital ads (and how to avoid them!) 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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The Key to Making Digital Ads Work BETTER 1:59

7天之前1:59

1:59

Did you like this episode? Dislike it? 📢 Running ads but not seeing results? The problem might not be your ads—it’s your content. In this episode, Smike, Eddie, and Danny break down why strong content is the missing piece in your digital marketing strategy and how to make your ads work better, smarter, and more profitably. 📌 Key Takeaways: Why digital ads alone won’t bring in clients—and what will. The role of content marketing in making ads more effective. How to turn clicks into clients with the right strategy. 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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The Missing Piece That Makes Your Marketing Tools Actually Work 1:35

8天之前1:35

1:35

Did you like this episode? Dislike it? 🛠️ Your marketing tools are only as good as the strategy behind them. Many law firms invest in ads, SEO, and social media but see little return—because they’re missing one crucial step. In this episode, Smike, Eddie, and Danny break down why tools alone won’t grow your firm and what you need to do first to make them work. 📌 Key Takeaways: Why marketing tools fail without a clear plan How to choose the right tools for your firm’s goals The #1 mindset shift that will transform your marketing 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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The Honest Truth: Most Marketing Agencies Don't Do Enough of This! 1:13

9天之前1:13

1:13

Did you like this episode? Dislike it? 📉 Most marketing agencies (and even law firm owners) make big decisions based on what “looks good” rather than real data. But without proper A/B testing, you’re leaving money on the table—every single time. In this episode, Smike, Eddie, and Danny expose the biggest flaw in law firm marketing and what you should be doing instead. 📌 Key Takeaways: Why guessing in marketing is costing law firms money The power of A/B (or even ABCD) testing for real results How to optimize your ads and landing pages the right way 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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Where Law Firms Go Wrong with Digital Ads 2:56

10天之前2:56

2:56

Did you like this episode? Dislike it? 💡 Many law firm owners believe that launching a digital ad campaign means instant, high-quality leads. But the reality? It takes strategy, testing, and patience to get results. In this episode, Smike, Eddie, and Danny break down the biggest misconceptions about digital ads and how law firms can actually make them work. 📌 Key Takeaways: Why digital ads don’t deliver perfect clients on day one The real difference between referral leads and digital ad leads How to refine your ad strategy to scale your law firm 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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Blockbuster-Level Marketing That Captivates Your Audience 24:49

13天之前24:49

24:49

Did you like this episode? Dislike it? The Hollywood Formula for Marketing That Hooks Clients 🎬 What do blockbuster movies and great marketing have in common? They both know how to hook an audience and keep them engaged! Smike and Eddie break down the storytelling techniques that make legal marketing more compelling, so you can turn prospects into clients—without losing their attention. 📌 Key Takeaways: The secret formula blockbuster movies use to keep audiences engaged Why great marketing follows the same storytelling principles as hit TV shows How to structure your content to capture attention and hold it 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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One Simple Trick to Improve Your Direct Mail Marketing 1:20

14天之前1:20

1:20

Did you like this episode? Dislike it? The Direct Mail Hack That Actually Works ✉️ Think direct mail is outdated? Think again! Smike and Eddie reveal one simple trick that makes your mail impossible to ignore. Learn why a personal touch can be the game-changer your marketing needs. 📌 Key Takeaways: Why most direct mail gets ignored—and how to stand out The power of handwritten elements in grabbing attention A simple yet effective way to increase response rates 📆 Free Marketing Plan Template 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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How to Write Blogs Your Audience Actually Wants to Read! 2:29

15天之前2:29

2:29

Did you like this episode? Dislike it? The Secret to Blogs That Keep Readers Hooked 📝 Most blogs get ignored—but yours don’t have to! Smike and Eddie break down the art of engaging blog writing, from structuring posts with short sentences and lists to making every line count. Learn the tricks that keep readers scrolling and make your content impossible to ignore. 📌 Key Takeaways: Why long-winded blogs lose readers—and how to fix it The power of lists, short sentences, and strategic formatting Simple tweaks to make your content more engaging and readable 📆 Free Marketing Plan Template 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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Social Media Practices Aren't New–Hollywood's Been Doing It For Years 2:16

16天之前2:16

2:16

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! 🎬 Hollywood has been mastering audience engagement for decades—so why reinvent the wheel? The same psychological tactics used in blockbuster movies can make your social media content more compelling and impossible to ignore. In this episode, Smike and Eddie break down how filmmakers hook viewers and how you can use those same techniques to grab attention, keep people engaged, and turn prospects into clients. 📌 Key Takeaways: Why Hollywood’s formula for engagement works just as well for social media How to hook your audience instantly using movie-style storytelling The secret to keeping clients interested without a Hollywood budget 📆 Free Marketing Plan Template 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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How to Structure Social Media Content for Maximum Impact 2:10

17天之前2:10

2:10

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! 🚀 Unlock the secret to high-performing social media posts! Most content gets ignored because it’s not structured to grab and hold attention. In this episode, Smike and Eddie break down the psychology of curiosity, engagement, and how to craft content that keeps people watching. Whether you’re creating marketing for your law firm or personal brand, these insights will change how you approach social media forever. 📌 Key Takeaways: The science behind why people keep watching (or scroll past) your content How to use intrigue and psychology to boost engagement A step-by-step formula for structuring posts that grab attention 📆 Free Marketing Plan Template 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute podcast artwork

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The Secret to Hiring Top Talent—Even on a Budget 28:18

20天之前28:18

28:18

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! 🎯 The Secret to Hiring Top Talent—Even on a Budget Think your small law firm can’t afford A-players? Think again! Emily LaRusch of Back Office Betties reveals how smaller firms can attract and hire top-tier talent—without breaking the bank. From fractional hiring to understanding each team member’s “genius zone,” this episode is packed with game-changing insights for firm owners ready to scale smart. 📌 Key Takeaways: ✔️ Why fractional hiring gives small firms access to elite talent ✔️ The “accountability chart” method for building a rockstar team ✔️ How to find and keep employees who thrive in their roles 🌟 Find Emily & Back Office Betties Here 📆 Free Marketing Plan Template 📱You can check out the video component by following us here on Instagram or TikTok…

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