Nonhlanhla Dlamini On Being Relevant As A Content Creator The Lead Creative podcast

Nonhlanhla Dlamini on being relevant as a content creator

2y ago 53:06

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Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster. The Founder of Ndlovukazi Concepts, content creator, and seasoned producer, Nonhlanhla Dlamini shares how she remains relevant while creating and adapting TV content.

She had pivotal director and producer roles in many popular South African shows including Khumbul’ Ekhaya, Date My Family, and the recent globally successful Netflix series; Young, Famous & African. Nonhlanhla says she spends time with people who are part of the target audience for her content, which helps to refine the concepts.

“Our biggest audience is in the townships”, she tells Mongezi Mtati, while describing why some content misses the mark by not appealing to its audience.

Mongezi also asks her about the significance of data that informs TV channels about the kinds of shows they should create. They also discuss the realness of Reality TV and other insights.

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Audio editing and production by: Maishe Rakgoale
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章节

1. Nonhlanhla Dlamini on being relevant as a content creator (00:00:00)

2. How would you describe your creative process? (00:03:11)

3. Audience and content research for broadcast (00:04:55)

4. What is Trash TV? (00:06:46)

5. Empathy in content creation (00:09:15)

6. Collecting and understanding audience insight (00:13:21)

7. Social media as a source of content that resonates (00:13:53)

8. How to know when you should adapt your content (00:16:44)

9. Numbers and data that inform broadcast content (00:21:00)

10. "If you're complaining, it means you are watching it." (00:22:22)

11. About a show titled: Abandoned (00:23:42)

12. How to infuse entertainment value in serious content (00:25:43)

13. Insights from the making of: Young, Famous & African (00:28:38)

14. How it is producing an African series for Netflix (00:31:17)

15. Platforms like Netflix and Disney+ shy away from content that is too immersed in Africa (00:35:02)

16. Plotting or scripting in Reality TV (00:39:23)

17. A lot of what we see in Reality TV is not the people's real lives (00:42:03)

18. Young, Famous & African got rave reviews in America Canada and other places (00:43:26)

19. How to remain relevant as a content creator (00:45:08)

20. With the rise of digital adoption, people also consume more hyper-localised content (00:48:01)

21. The best way to get through to a people is to show the people themselves. (00:50:58)

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