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All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)
Manage episode 394552706 series 3520258
内容由Omniscient Digital, Allie Decker, David Ly Khim, and Alex Birkett提供。所有播客内容（包括剧集、图形和播客描述）均由 Omniscient Digital, Allie Decker, David Ly Khim, and Alex Birkett 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this podcast episode, Alex Birkett and Ritvij Gautam discuss the intricacies of outbound sales in B2B companies. They explore the role of outbound sales in generating revenue, the challenges of high turnover in sales teams, and the importance of understanding the ideal customer profile and total addressable market. They also consider the impact of AI on sales processes and the balance between automation and the human touch. Ritvij shares insights from his experience at Glencoco, emphasizing the need for a strategic approach to outbound sales and the potential of a B2B sales marketplace to streamline the process.
Topics
- Challenges of Outbound Sales
- Efficacy and Skepticism of Outbound Sales
- Improving Outbound Sales
- Outbound Sales Challenges
- Complementary Marketing Channels
- Amplifying Message through Outbound
- Parameters for Outbound Consideration
- Calculating ROI for Outbound
- Outbound Sales as a Numbers Game
- Data Enrichment and Lead Qualification
- Role of AI in Sales
- Human Touch in Sales
- Glencoco's Solution
- The Glencoco model
- Paying for qualified meetings
- Benefits for SDRs
- Revitalizing accrued inbound
- Promotion and contact information
Show Links
- Visit Glencoco
- Connect with Ritvij Gautam on LinkedIn
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
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Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
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Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here:
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