Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How to Speak ABM: Episode 3 – Account Anthropology
Manage episode 274652534 series 107975
内容由Salesforce提供。所有播客内容(包括剧集、图形和播客描述)均由 Salesforce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.
Guests:
- Daniel Englebretson - Co-founder and Head of Client Services at Khronos
- Neha Shah - Director, Product Marketing at Salesforce Pardot
Resources:
- A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1
123集单集
Manage episode 274652534 series 107975
内容由Salesforce提供。所有播客内容(包括剧集、图形和播客描述)均由 Salesforce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.
Guests:
- Daniel Englebretson - Co-founder and Head of Client Services at Khronos
- Neha Shah - Director, Product Marketing at Salesforce Pardot
Resources:
- A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1
123集单集
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