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How to Speak ABM: Episode 2 – The Data Imperative
Manage episode 274055814 series 107975
内容由Salesforce提供。所有播客内容（包括剧集、图形和播客描述）均由 Salesforce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.
Guests:
- Chris Golec, Founder of Demandbase
- Jon Miller, Chief Product Officer at Demandbase
- Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes
Resources:
- Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4
- Marketing Intelligence Report - https://sfdc.co/bu3LHs
- A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA
123集单集
分享
Manage episode 274055814 series 107975
内容由Salesforce提供。所有播客内容（包括剧集、图形和播客描述）均由 Salesforce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.
Guests:
- Chris Golec, Founder of Demandbase
- Jon Miller, Chief Product Officer at Demandbase
- Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes
Resources:
- Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4
- Marketing Intelligence Report - https://sfdc.co/bu3LHs
- A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA
123集单集
Alle episoder
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
