Good Old Fashioned Marketing With Matt Wagner

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

These days, the real estate marketing conversation seems to revolve exclusively around the web, whether it’s websites, social media, or SEO. For Matt Wagner, however, the old standbys of radio and TV are still very much alive. A former marketing consultant for the biggest radio station owner in America, Matt saw an opportunity for real estate professionals build a local fan base and drive more qualified leads. In 2004, Matt founded Radio & Television Experts, which helps top agents all over the country use traditional media campaigns to unlock their potential. Today, Matt’s commercials run on hundreds of stations, boosting their online efforts. In this interview, Matt explains how radio and TV work together with a great website to produce stunning results, and what Duke’s basketball team can teach you about running a successful brokerage.