Treating Business Like Gold With Shay Hata

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

If you asked most people what it means to be a real estate agent, they’d probably tell you it’s just a job like any other. But real estate is more than a job: it’s a business. That’s exactly what Shay Hata thought when she earned her license and started her real estate career in Chicago. Three years later, she’s poised to do $25 million in sales in 2016 alone. While she’s been an agent for a short time, Shay isn’t exactly a novice. She’s observed and supported her husband and fellow Marketing Genius Podcast guest Nobu Hata, first as an agent, then as Director of Digital Engagement for the National Association of REALTORS. Shay also has years of experience as a small business owner, and it’s that experience that’s enabled her to build a booming real estate business so quickly. In this interview, Shay takes us through her process for developing and sticking to a winning real estate business plan, her dedication to creating customer for life and how embracing content marketing helped her build the business the business of her dreams.