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The Content Clueless Rescue Operation
Manage episode 376802666 series 3300129
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If you're an extraordinary modern marketer working for a company that has yet to catch up with the times, how do you plead your case if people don't get it?
Jeneanne Ballos (Digital River Media) is speaking about this topic at Content Marketing World, and she stops by to share some of her communication superpowers.
Speaking of modern marketing - what are some examples of that in 2023? Amanda Natividad (Sparktoro) sheds some light on that question with her own version of a "what's in/what's out" list.
And do you think pop-ups are an evil trap, but you use them as a marketer? It might be time to retire pop-ups from a superpowered marketing strategy, but we'll weigh the pros and cons.
All this, plus an entertaining email marketing song by Ryan Anderson and a consumer-focused insight from Brooke Sellas.
Show notes - https://marketingsuperpowerpodcast.com/episode/how-to-explain-modern-content-marketing-to-the-content-clueless
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