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209. Social Science Behind Products That Hook Customers

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Manage episode 288074212 series 2454595
内容由Priest Willis提供。所有播客内容(包括剧集、图形和播客描述)均由 Priest Willis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

I had a fun and eye opening (or mind opening) discussion with Nir Eyal who blogged often about psychology and marketing which eventually brought him to the path of marrying the two and published a book called: Hooked – How to Build Habit-Forming Products.

Hooked is a guide with a very insightful and simple thought system to building habit-forming products. If you’re a marketer, designer, entrepreneur and more, this is for you.

We discuss;

  • What started his interest around the psychology around products.
  • The ‘Habit Zone’ that’s outlined in his book and the four habits in the thought system.
  • The key elements to consider when creating a product.
  • And much more…

Also Read: Playing to the Addictive Tendencies of the Consumer

  continue reading

219集单集

Artwork
icon分享
 
Manage episode 288074212 series 2454595
内容由Priest Willis提供。所有播客内容(包括剧集、图形和播客描述)均由 Priest Willis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

I had a fun and eye opening (or mind opening) discussion with Nir Eyal who blogged often about psychology and marketing which eventually brought him to the path of marrying the two and published a book called: Hooked – How to Build Habit-Forming Products.

Hooked is a guide with a very insightful and simple thought system to building habit-forming products. If you’re a marketer, designer, entrepreneur and more, this is for you.

We discuss;

  • What started his interest around the psychology around products.
  • The ‘Habit Zone’ that’s outlined in his book and the four habits in the thought system.
  • The key elements to consider when creating a product.
  • And much more…

Also Read: Playing to the Addictive Tendencies of the Consumer

  continue reading

219集单集

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