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Understanding Celebrity Brand Strategy - with Chrissy Beaudette
Manage episode 411688206 series 3495585
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General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industry and many years working at MHW, Chrissy also speaks about her background and how celebrity brand strategy differs from that of non-celebrity brands.
Find out more about Sassenach Spirits here.
More info about MHW at https://www.mhwltd.com/
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