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331: Marketers, Stop Tracking Useless Data! Do THIS Instead
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内容由Darrell Evans, Digital Marketing and Business Growth Strategist for Established Businesses, Darrell Evans, Digital Marketing, and Business Growth Strategist for Established Businesses提供。所有播客内容（包括剧集、图形和播客描述）均由 Darrell Evans, Digital Marketing and Business Growth Strategist for Established Businesses, Darrell Evans, Digital Marketing, and Business Growth Strategist for Established Businesses 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Are you drowning in marketing data but can't figure out which metrics actually matter? In this episode, Darrell Evans shares a revealing story about a CMO with a 50-page analytics report who couldn't answer one simple question: what numbers drive your decisions?
Learn how to cut through the noise and focus on metrics that truly impact your bottom line.
KEY TAKEAWAYS:
- Stop focusing on vanity metrics - measure what matters to revenue
- Use the bottom-up framework to identify critical conversion points
- A small percentage difference (0.4%) can mean a 25% performance gap
- Page speed and technical issues can silently kill your conversion rates
- Beautiful design isn't always better for conversions
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
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