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How to use emotions to make mobile ads more effective
Manage episode 309761362 series 3039604
内容由The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz提供。所有播客内容（包括剧集、图形和播客描述）均由 The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
We've all seen an ad on television that has had an impact on us - made us laugh or cry or think or donate or buy or repulse. Mobile ads should be no different. The key is to understand when to display the appropriate ad with the appropriate message and being of the appropriate length.
This is what InMobi calls "Emotional Monetization" and Peggy walks us through an incredibly simple process to understand when to use what type of ad for maximum revenue generation. I.E. When to place the right ads that will make you, the developer, more money.
This is part content strategy and psychology lesson but mostly common sense that, if applied, will net you more earnings making everyone happy in the end.
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