使用Player FM应用程序离线!
464: How Healthcare Marketers Can Take Social Proof to the Next Level
Manage episode 331185684 series 1538887
Social Proof is a principle of influence around how people want validation that they are making the right choice or proper decision. When they notice the actions of others, it provides compelling guidance and supports their decision making.
Social Proof does not exclusively mean social media proof. In fact, the principle was around long before there ever was such a thing as social media.
Think of how when you walk past a bar or restaurant and how you are more likely to want to go into the one with more people and energy as opposed to the near empty one. That's relying on social proof.
Healthcare Marketing Social Proof is even more critical because of how important and personal our healthcare decisions are. That's why testimonials, online reviews, case studies, numbers not just data and social media can help tell a healthcare story and provide social proof to current and potential patients.
Dave breaks down No BS Healthcare Marketing Social Proof:
Numbers
Opportunity
Believable
Specific yet Simple
500集单集
Manage episode 331185684 series 1538887
Social Proof is a principle of influence around how people want validation that they are making the right choice or proper decision. When they notice the actions of others, it provides compelling guidance and supports their decision making.
Social Proof does not exclusively mean social media proof. In fact, the principle was around long before there ever was such a thing as social media.
Think of how when you walk past a bar or restaurant and how you are more likely to want to go into the one with more people and energy as opposed to the near empty one. That's relying on social proof.
Healthcare Marketing Social Proof is even more critical because of how important and personal our healthcare decisions are. That's why testimonials, online reviews, case studies, numbers not just data and social media can help tell a healthcare story and provide social proof to current and potential patients.
Dave breaks down No BS Healthcare Marketing Social Proof:
Numbers
Opportunity
Believable
Specific yet Simple
500集单集
सभी एपिसोड
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。