Episode 9-Mastering Global Expansion and eCommerce Innovation with ChaChing Advisor Barry Cupples

The Payback Pod

In this episode, Joel Williams sits down with Barry Cupples, a seasoned entrepreneur and board advisor at ChaChing. Barry's impressive background includes a global board role at Omnicom, the world's largest media and marketing company, and 25 years of experience as CEO managing various regions. Now, he channels his expertise into startup funding and the private equity space.

Episode Highlights:

Navigating and Scaling Businesses Internationally:

Barry delves into strategies for successfully expanding businesses across different regions. He shares essential tactics and key considerations for eCommerce brands aiming to enter new international markets.

Insights into Sports Marketing and Brand Partnerships:

With a rich history in prestigious sports rights deals and sponsorships for events like the Olympics, FIFA, UEFA, Champions League, Formula 1, PGA, and Baseball, Barry offers valuable perspectives on sports marketing. He draws parallels between engaging audiences in sports and the new technology sectors, highlighting the importance of understanding audience engagement.

Leveraging Data-Driven Strategies in eCommerce:

Discover how eCommerce businesses can use data-driven approaches to enhance customer experience and drive sales. Barry provides actionable tips for entrepreneurs on building and leading successful teams in the ever-evolving digital landscape.

ChaChing's Unique Proposition:

Barry discusses his new consulting role at ChaChing and the platform's disruptive approach to online shopping. Learn about ChaChing's understanding of the consumer value equation, its unique selling points, and the talented team driving its success.

Host: Joel Williams

Producer: Yuliya Stancheva

Sound Design: Alpha Studio

Guest: Barry Cupples

Barry Cupples is a seasoned industry veteran with over 30 years of experience in leading media agencies and spearheading local, regional, and global expansions. As a Global Expansion Leader, Barry successfully elevated Talon UK to a global market leader, establishing operations in the US, Southeast Asia, and the Gulf Cooperation Council. His leadership extended to managing Omnicom Media Group's Central and Eastern Europe (CEE) and Asia-Pacific (APAC) regions, overseeing multi-billion-dollar client portfolios. Barry is currently engaged in consulting and advising businesses in the media and technology sectors, participating in early-stage ventures with high-growth potential, investing in and mentoring innovative companies, and driving business transformation strategies to foster growth.

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ChaChing for Business on LinkedIn: https://www.linkedin.com/company/83153863/admin/feed/posts/

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