PPC Advertising That Doesn't Waste Your Money!
Manage episode 453193564 series 3583303
Tired of throwing money away on ineffective pay-per-click (PPC) advertising? Join Josh for a conversation with Christian Lovrecich, a PPC expert who helps businesses generate real results.
Discover how to:
- Avoid costly mistakes by understanding your target audience and crafting targeted ads.
- Create compelling ad copy that resonates with specific customer demographics.
- Master the art of A/B testing to optimize your campaigns and maximize your ROI.
- Leverage AI tools to streamline your workflow and boost efficiency.
- Develop a sustainable PPC strategy that delivers consistent results.
Plus, learn valuable insights on choosing the right marketing channels, measuring your success, and the importance of a mobile-first approach.
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章节
1. Biggest PPC Mistake Businesses Make (00:00:00)
2. Targeting the Right Audience (00:01:23)
3. The Importance of Audience Research (00:02:15)
4. How Niche Should Your Targeting Be? (00:02:44)
5. The Power of Long-Form Ad Copy (00:03:51)
6. Creating Multiple Targeted Ads (00:04:53)
7. The Importance of DIY Testing Before Hiring Experts (00:05:24)
8. Marketing as a Vital Business Function (00:06:12)
9. Avoiding Shiny Object Syndrome (00:07:11)
10. Attribution and Brand Recall in Marketing (00:07:52)
11. Using AI for PPC Ad Copy (00:09:28)
12. The Importance of Consistent Ad Spend (00:10:09)
13. Emerging Trends in Paid Media (00:11:07)
14. Crafting Ads That Speak Directly to Your Audience (00:12:58)
15. The Three Essential Elements of a Great Ad (00:13:51)
16. Finding Your Audience Across Different Platforms (00:14:54)
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