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Ep. 62 - Customer Retention Strategies: How to Improve Your Customer Lifespan by 6x w/ Greg Daines
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On this episode of The Professional Services Pursuit, Banoo talks with Greg Daines. Greg is the CEO of ChurnRX, the premier retention analysis and coaching platform that helps organizations to diagnose and solve churn within their customer base. They discuss data-backed customer retention strategies and the secret sauce to identifying and measuring the right results.
Other topics in this episode include
- The lack of correlation between customer satisfaction and retention
- The importance of getting results and measuring them
- The 3 laws of customer retention
- Greg’s take on value-based commercial models and how to rethink that approach
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