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Taylor Shelton of Ingram iD - Targeted Book Marketing Made Easy (Live at Author Nation 2024)
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[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]
Taylor Shelton, Product Marketer and Product Manager at Ingram iD, shares insights on how the platform simplifies digital book marketing for authors. As a subsidiary of Ingram Content Group, Ingram iD leverages a vast database of consumer readers to help authors effectively target their desired audiences through Facebook, Instagram, Google Display, and Google Search advertising.
In this episode:
- Ingram iD's role in simplifying digital book marketing for authors
- Targeting specific reader segments using Ingram iD's database of over 4 million readers
- Creating accessible and approachable advertising campaigns for authors
- Ingram iD's real-time analytics for clicks, impressions, click-through rates, and cost per click
- Versatility of Ingram iD for authors at various stages of their careers
Connect with Ingram iD:
- Learn more about Ingram iD: https://www.ingramcontent.com/publishers/advertising-platform
- Website: https://www.ingramcontent.com/
- Linkedin: https://www.linkedin.com/company/ingram-content-group
- Facebook: https://www.facebook.com/IngramContent/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/
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