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Is The Same Joke Funny Twice?
Manage episode 432891602 series 2864318
内容由Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge提供。所有播客内容（包括剧集、图形和播客描述）均由 Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaining performance and growth. Budget cuts have many long-term implications, so let's ensure that we are asking the right questions as we undergo reductions in spend.
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