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Better unit economics, PLG + SLG and more (with Kevin McIntyre)
Manage episode 462715731 series 3380698
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How do you get CAC:PB below 12? How do you get reps to close 50% more ARR? By focusing on unit economics.
In this episode, we focus on that, merging PLG + SLG and more with Kevin McIntyre.
- (00:00) - Introduction
- (04:24) - Why merge
- (07:02) - Bringing together PLG and SLG
- (10:24) - Challenges and Strategies Post-Merger
- (13:38) - Focus on Unit Economics and Sales Efficiency
- (32:40) - Where AI will assist
- (38:01) - Reflections on CRO Tenure and Final Thoughts
This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,
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