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Community led growth, don't do it (with Matthew Volm)
Manage episode 460182883 series 3380698
内容由Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn提供。所有播客内容（包括剧集、图形和播客描述）均由 Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Okay.. There's a few motions being covered plenty (inbound, outbound, plg etc.)
But there's this other thing called community led growth that hasn't been covered a lot -- so we decided to discuss it with someone who built a succesfull community.
And that's Matthew Volm, co-founder of RevOps Coop. We asked him to share, well, why you shouldn't do CLG.
- (00:00) - Introduction
- (02:53) - How the community became a thing
- (06:53) - Pivoting to Community Building
- (12:34) - Challenges in Building a Community
- (21:30) - Learning on the Job: The Challenges of Revenue Operations
- (22:19) - The Impact of COVID-19 on RevOps
- (22:46) - Building a Community for RevOps
- (23:18) - Starting a Community: Key Considerations
- (23:59) - The Importance of Niche Focus
- (25:20) - Community-Led Growth: Success Stories
- (26:49) - The ROI of Community Participation
- (28:48) - Effective Community Engagement Strategies
- (34:31) - The Role of AI and Human Connection in Communities
- (38:01) - The Mindset for Building a Community
- (41:20) - Customers and prospects
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