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The Revenue Room™ with Will Lee, CEO, Adweek
Manage episode 456397767 series 3480881
内容由Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs提供。所有播客内容（包括剧集、图形和播客描述）均由 Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Welcome to another episode of The Revenue Room Podcast! This week, Heather Holst-Knudsen sits down with Will Lee, CEO of Adweek, to discuss his journey from traditional media to leading one of the most influential brands in marketing and advertising. Will shares his vision for transforming Adweek from a trade publication into a cutting-edge business intelligence platform and the role AI, data, and innovative thinking play in that journey.
Key Takeaways:
- Will Lee's impressive career trajectory, from NPR to Adweek, and how his experiences shaped his leadership approach.
- The major industry news of the week, including the OmniCom-IPG acquisition, and its implications for the advertising ecosystem.
- Adweek’s transformation under Will’s leadership, focusing on editorial excellence, events, peer-to-peer engagement, and actionable intelligence.
- How AI and data are helping Adweek better serve its readers and advertisers.
- Will’s vision of making Adweek indispensable to C-suite leaders beyond marketing and advertising.
Memorable Quotes:
- "Adweek is like a 45-year-old startup—still the disruptor, still the insurgent."
- "I want Adweek to be the first seven minutes of your morning—every day."
- "Our mission is to provide investment-grade journalism, inspiration through community, and intelligence that drives better decision-making."
ATTEND REVVEDUP 2025
RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request
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