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408: Why Most Roofing Contractors Fail at Marketing—and How to Take Control for Predictable Growth with Elizabeth Lytle

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Manage episode 452585739 series 1381228
内容由Dave Sullivan提供。所有播客内容(包括剧集、图形和播客描述)均由 Dave Sullivan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Marketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don’t produce the desired outcomes, throw money into futile efforts, or simply don’t budget enough for the right kind of marketing. Today’s show covers how to approach marketing to become “5-mile famous.” Join us to learn more!

Elizabeth Lytle is with Contractor Dynamics, the roofing industry’s leading marketing training company. Their marketing training program is exclusively focused on growth-minded roofing companies. They partner with business owners and companies to equip them to take control over their marketing to create predictable growth.

What you’ll hear in this episode

  • Why a relationship with an ad agency doesn’t work for roofing contractors: “YOU need to steer that ship!”
  • Why in-house marketing allows for more clarity, transparency, and tracking the numbers
  • How to get started with a marketing program through Contractor Dynamics
  • Why a business owner has to take extreme ownership of their marketing
  • How to identify your ideal client avatar, find out where he/she hangs out, and follow up with your messaging (John explains how he has done this in his rebranding process.)
  • Why success happens when the marketing team and sales team are collaborating
  • Why you should be marketing all year long and always align with your core values
  • How to begin with a marketing budget
  • How to focus on differentiating your business and demonstrating your value
  • How to be “5-mile famous”

Resources

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

  continue reading

433集单集

Artwork
icon分享
 
Manage episode 452585739 series 1381228
内容由Dave Sullivan提供。所有播客内容(包括剧集、图形和播客描述)均由 Dave Sullivan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Marketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don’t produce the desired outcomes, throw money into futile efforts, or simply don’t budget enough for the right kind of marketing. Today’s show covers how to approach marketing to become “5-mile famous.” Join us to learn more!

Elizabeth Lytle is with Contractor Dynamics, the roofing industry’s leading marketing training company. Their marketing training program is exclusively focused on growth-minded roofing companies. They partner with business owners and companies to equip them to take control over their marketing to create predictable growth.

What you’ll hear in this episode

  • Why a relationship with an ad agency doesn’t work for roofing contractors: “YOU need to steer that ship!”
  • Why in-house marketing allows for more clarity, transparency, and tracking the numbers
  • How to get started with a marketing program through Contractor Dynamics
  • Why a business owner has to take extreme ownership of their marketing
  • How to identify your ideal client avatar, find out where he/she hangs out, and follow up with your messaging (John explains how he has done this in his rebranding process.)
  • Why success happens when the marketing team and sales team are collaborating
  • Why you should be marketing all year long and always align with your core values
  • How to begin with a marketing budget
  • How to focus on differentiating your business and demonstrating your value
  • How to be “5-mile famous”

Resources

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

  continue reading

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