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Stop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5
Manage episode 440609706 series 3394528
内容由Josh Becerra & Shinhee Son, Josh Becerra, and Shinhee Son提供。所有播客内容（包括剧集、图形和播客描述）均由 Josh Becerra & Shinhee Son, Josh Becerra, and Shinhee Son 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update.
We discuss:
Why analytics often fail during migrations
Common mistakes marketers make with tracking
How to get alignment on your KPIs with leadership
The steps to building a reliable source of truth
🎧 Tune in to learn how to keep your data under control!
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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