Do We Need to Provide Every Service a Realtor Expects?


Manage episode 340364700 series 3370519
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Realtors are asking for more and more in regards to services that Real Estate Photographers & Videographers provide, up to and including installing signs. Do we need to provide every product or service that a Realtor asks for?

Show Summary:

0:00-3:00 Intro

3:01-5:52: Introduction of Question: Do Real Estate Photographers need to offer every product or service a Realtor asks them for?

  • Real Estate Photographers today are largely offering more marketing services beyond photography than they used to.
  • Real Estate Photographers do need to adapt and change to what a Realtor needs.
  • But does every service need to be offered?

5:53-9:06 : Personal Story on Offering a New Product for Realtor Client

  • Most the home video tour work he did when company first started was in Northwest Ohio
  • Realtor in Dayton (hour and a half south) saw video tours and wanted WOW to shoot for him in Dayton
  • Realtor asked for Photos and video, and Todd didn’t offer photos, but agreed to job
  • If you don’t know how to do new service, learn first before trying to sell/offer it to clients

9:07-11:43 : How to determine whether a new product/service should be offered

  • Develop spreadsheet to share amongst company tracking client requests for products/services, to measure what is needed and what are one-off requests
  • Don’t create product/service because you think it’s “cool”, but market hasn’t expressed need for.
  • Ask clients what products/services they need. Send questionnaires to clients.

11:43-19:21: Is there a point of diminishing returns on how many services your company provides?

  • Look at how you can make your company “sticky” to a client (so they are less likely to leave you). Returns long term worth it.
  • Again, ask agents what they want to determine whether to offer service.
  • Gather data on the decision you need to make.

19:22-23:50 : Closing

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