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Founder Feature: Joseph Rotondo of Smearcase

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Manage episode 456621500 series 3245357
内容由Startup CPG提供。所有播客内容(包括剧集、图形和播客描述)均由 Startup CPG 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Joseph Rotondo, founder & CEO of Smearcase, the innovative brand behind the world’s first frozen cottage cheese. Joseph recounts his journey from a post-workout craving to the creation of a protein-packed dessert that’s disrupting the traditional ice cream market.

Joseph shares his insights into building a category-defining product, the strategic importance of branding, and the lessons learned while navigating the challenges of the consumer packaged goods industry. He offers a behind-the-scenes look at Smearcase’s rapid ascent, from local New York roots to its ambitious expansion plans for 2025, including new markets on the West Coast.

Discover how Smearcase is paving the way for innovation in the dairy industry and redefining what healthy indulgence can look like.

Don’t miss this deliciously inspiring episode—tune in now!

Listen in as they share about:

  • Origin and Concept of Smearcase
  • Inspiration and Creation
  • Branding and Market Positioning
  • Market Entry and Growth
  • Challenges and Lessons
  • Customer and Industry Response
  • Future Goals

Episode Links:

Website: https://eatsmearcase.com

LinkedIn: https://www.linkedin.com/in/josephrrotondo/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

  continue reading

254集单集

Artwork
icon分享
 
Manage episode 456621500 series 3245357
内容由Startup CPG提供。所有播客内容(包括剧集、图形和播客描述)均由 Startup CPG 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Joseph Rotondo, founder & CEO of Smearcase, the innovative brand behind the world’s first frozen cottage cheese. Joseph recounts his journey from a post-workout craving to the creation of a protein-packed dessert that’s disrupting the traditional ice cream market.

Joseph shares his insights into building a category-defining product, the strategic importance of branding, and the lessons learned while navigating the challenges of the consumer packaged goods industry. He offers a behind-the-scenes look at Smearcase’s rapid ascent, from local New York roots to its ambitious expansion plans for 2025, including new markets on the West Coast.

Discover how Smearcase is paving the way for innovation in the dairy industry and redefining what healthy indulgence can look like.

Don’t miss this deliciously inspiring episode—tune in now!

Listen in as they share about:

  • Origin and Concept of Smearcase
  • Inspiration and Creation
  • Branding and Market Positioning
  • Market Entry and Growth
  • Challenges and Lessons
  • Customer and Industry Response
  • Future Goals

Episode Links:

Website: https://eatsmearcase.com

LinkedIn: https://www.linkedin.com/in/josephrrotondo/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

  continue reading

254集单集

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