77 The Problem-Led Template (LinkedIn Conversation Ads)

The Story Selling Podcast

内容由Rob and Rob Drummond提供。所有播客内容（包括剧集、图形和播客描述）均由 Rob and Rob Drummond 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

5M ago 14:13

MP3•单集首页

Over the next few episodes I'll be exploring specific templates from my LinkedIn Ads Conversation Ad Template Pack. The first and most important template is the problem-led approach...

When you're a true expert in your field, it's desperately easy to skip or skim over the problem and write about the solution. The trouble is, clients only want to hear about the solution when they've already acknowledged they have the problem to begin with!

Additionally, we only want to hear about solutions from people we know and trust. So when you're messaging people who don't know you, leading with the problem is a much safer bet. Listen or read now to learn:

Why the problem-led template is my 'workhorse' ad
Why symptoms are sometimes better than problems - especially if you can name the symptom!
How to avoid accidentally patronising the reader
How to select problems that will get the attention of your ideal client

82集单集

#Entrepreneur #Business #Marketing #Rob #Rob Drummond