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78 The Purpose-Led Template

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Manage episode 423503296 series 2931781
内容由Rob and Rob Drummond提供。所有播客内容(包括剧集、图形和播客描述)均由 Rob and Rob Drummond 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you're work is mission-driven then you may want to test the purpose-led template...

The 'purpose-led' template leads with your mission and purpose as the 'hook' of the message. In Simon Sinek's terminology, you're tapping into WHY you do what you do, rather than leading with the mechanics of the problem you solve. Your ideal client should resonate with this purpose at a deep emotional level. Listen now to learn:

  • Where I've seen the 'purpose-led' approach work
  • Why you need a deep level of clarity before using this template
  • Why specificity matters - for both your targeting and your message
  • How to sign off your message to maximise your number of leads (clue: offering a 'lead magnet' tends not to work)

  continue reading

82集单集

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78 The Purpose-Led Template

The Story Selling Podcast

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Manage episode 423503296 series 2931781
内容由Rob and Rob Drummond提供。所有播客内容(包括剧集、图形和播客描述)均由 Rob and Rob Drummond 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you're work is mission-driven then you may want to test the purpose-led template...

The 'purpose-led' template leads with your mission and purpose as the 'hook' of the message. In Simon Sinek's terminology, you're tapping into WHY you do what you do, rather than leading with the mechanics of the problem you solve. Your ideal client should resonate with this purpose at a deep emotional level. Listen now to learn:

  • Where I've seen the 'purpose-led' approach work
  • Why you need a deep level of clarity before using this template
  • Why specificity matters - for both your targeting and your message
  • How to sign off your message to maximise your number of leads (clue: offering a 'lead magnet' tends not to work)

  continue reading

82集单集

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