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内容由Randy Crabtree, CPA, Randy Crabtree, and CPA提供。所有播客内容(包括剧集、图形和播客描述)均由 Randy Crabtree, CPA, Randy Crabtree, and CPA 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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The Big Idea: Strategic Marketing

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Manage episode 430316615 series 2797558
内容由Randy Crabtree, CPA, Randy Crabtree, and CPA提供。所有播客内容(包括剧集、图形和播客描述)均由 Randy Crabtree, CPA, Randy Crabtree, and CPA 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On Episode 169 of The Unique CPA, Randy Crabtree connects with Katie Thomas, founder of Leaders Online, a marketing firm focused on business-to-accountants (B2A) services. They discuss Katie's journey from her entrepreneurial childhood to her professional experience in a Big Four accounting firm and her eventual venture into establishing Leaders Online to help accountants market their firms. Exploring the shift in marketing strategies for accounting firms, Katie emphasizes the importance of niche marketing, creating demand, and leveraging social media. Randy and Katie also touch on the evolving business development roles within firms, the necessity of following one’s professional passion, and the critical role of a long-term marketing plan.

Get the full show notes and more resources at TheUniqueCPA.com

  continue reading

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Artwork
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Manage episode 430316615 series 2797558
内容由Randy Crabtree, CPA, Randy Crabtree, and CPA提供。所有播客内容(包括剧集、图形和播客描述)均由 Randy Crabtree, CPA, Randy Crabtree, and CPA 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On Episode 169 of The Unique CPA, Randy Crabtree connects with Katie Thomas, founder of Leaders Online, a marketing firm focused on business-to-accountants (B2A) services. They discuss Katie's journey from her entrepreneurial childhood to her professional experience in a Big Four accounting firm and her eventual venture into establishing Leaders Online to help accountants market their firms. Exploring the shift in marketing strategies for accounting firms, Katie emphasizes the importance of niche marketing, creating demand, and leveraging social media. Randy and Katie also touch on the evolving business development roles within firms, the necessity of following one’s professional passion, and the critical role of a long-term marketing plan.

Get the full show notes and more resources at TheUniqueCPA.com

  continue reading

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