#142 Why Simple Websites Work: Lessons from 'Don’t Make Me Think

The UppSkill Podcast - Marketing, Business and Everything Startup

#Business #Arbab Usmani #Marketing

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

大约1年之前 8:48

MP3•单集首页

In this episode of the "Uppskill Digital Marketing Podcast," we dive into the game-changing concept of "Don’t Make Me Think" from Steve Krug’s renowned book on web usability.

Why do some websites just feel easy to use while others leave you frustrated?

It all comes down to intuitive design and minimizing user effort.

Through relatable stories and real-life examples, we explore how simplifying your website can boost engagement, conversions, and overall user satisfaction.

If you're a business owner, web designer, or digital marketer, this episode will show you why less thinking leads to more success online.

Tune in to learn how to create seamless, no-brainer digital experiences for your users!

143集单集

#142 Why Simple Websites Work: Lessons from 'Don’t Make Me Think

The UppSkill Podcast - Marketing, Business and Everything Startup

published 大约1年之前

MP3•单集首页

In this episode of the "Uppskill Digital Marketing Podcast," we dive into the game-changing concept of "Don’t Make Me Think" from Steve Krug’s renowned book on web usability.

Why do some websites just feel easy to use while others leave you frustrated?

It all comes down to intuitive design and minimizing user effort.

Through relatable stories and real-life examples, we explore how simplifying your website can boost engagement, conversions, and overall user satisfaction.

If you're a business owner, web designer, or digital marketer, this episode will show you why less thinking leads to more success online.

Tune in to learn how to create seamless, no-brainer digital experiences for your users!

143集单集

#Business #Arbab Usmani #Marketing

所有剧集

1
#143 Zappos: The Billion-Dollar Gamble on Customer Happiness 5:35

5 weeks之前5:35

5:35

What happens when customer service becomes more important than the product? This episode explores how Zappos transformed online shopping, won over Jeff Bezos, and set a new standard for businesses everywhere.

1
#142 Why Simple Websites Work: Lessons from 'Don’t Make Me Think 8:48

23 weeks之前8:48

8:48

In this episode of the "Uppskill Digital Marketing Podcast," we dive into the game-changing concept of "Don’t Make Me Think" from Steve Krug’s renowned book on web usability. Why do some websites just feel easy to use while others leave you frustrated? It all comes down to intuitive design and minimizing user effort. Through relatable stories and real-life examples, we explore how simplifying your website can boost engagement, conversions, and overall user satisfaction. If you're a business owner, web designer, or digital marketer, this episode will show you why less thinking leads to more success online. Tune in to learn how to create seamless, no-brainer digital experiences for your users!…

1
#141 The Hooked Model of Building Model 8:45

24 weeks之前8:45

8:45

Let's learn 4 step process to build a product which build habits for users and becomes an integral part of their life

1
#140 Master Your Mindset: What You Can Control in a Chaotic World 6:23

31 weeks之前6:23

6:23

Feeling like life’s throwing more at you than you can handle? You’re not alone—great personalities like Steve Jobs, Thomas Edison, and Barack Obama all faced their fair share of chaos. But what set them apart was their ability to focus on what they could control: their mindset, their routines, and their resilience. We’ll break down the habits and strategies of these extraordinary people to help you apply them to your own journey. From building productivity and staying fit to keeping a positive attitude when things get tough, we’ll show you how to thrive, no matter what life throws at you. Ready to take charge of your entrepreneurial path? Join us on the Uppskill Podcast , where we help you level up, one episode at a time.…

1
#139 How Social Norms Shape Our Behavior 6:05

36 weeks之前6:05

6:05

Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow. If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms. In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.…

1
#138 Choice and Comparison: The Truth About Relativity (English) 5:26

38 weeks之前5:26

5:26

Have you ever wondered why you sometimes end up choosing things that seem like a good deal only because they're next to something more expensive? Today, we're diving into the fascinating world of relativity in decision-making. I'll take you through some eye-opening examples and real-world stories that reveal how our choices are often influenced by the context in which they're presented. From restaurant menus to subscription plans, you’ll see how these hidden forces shape our decisions. So, join us as we unravel the relativity of choice and learn how to make more informed decisions in our everyday lives. Grab a coffee, sit back, and let's get started!…

1
#137 The Zero Cost Trap: Why Free Can Be Expensive (English) 5:38

39 weeks之前5:38

5:38

Why do we go crazy over free samples, free shipping, or buy-one-get-one-free deals? In this episode of "UppSkill Podcast" we uncover the hidden psychology behind our obsession with getting things for free. Discover how the powerful allure of zero cost can lead us to make choices that aren't always in our best interest. We’ll dive into fascinating experiments and real-life scenarios that reveal the surprising ways free offers can influence our decisions. Whether you’re trying to shop smarter or looking to leverage free offers in your marketing, this episode will open your eyes to the real cost of zero cost. Join us as we unpack the emotional and economic impact of the word "free" and how it shapes our behaviour in ways we might not even realize.…

1
#136 The Power of Price Anchoring (English) 4:28

40 weeks之前4:28

4:28

In this episode of "Uppskill Podcast," we delve into the fascinating world of price anchoring—a psychological phenomenon that shapes our perceptions and decisions in surprising ways. Join us as we explore how initial price points, or anchors, influence everything from everyday purchases to major financial decisions. We'll uncover real-world examples, from chocolate experiments to real estate pricing, and provide practical tips for marketers. Whether you're looking to make smarter choices or craft more effective pricing strategies, this episode offers valuable insights into the hidden forces that drive our economic behaviour.…

1
#135 Coke vs. Pepsi: The Hidden Power of Brand Expectations (English) 6:25

40 weeks之前6:25

6:25

Join us on this captivating episode of "UppSkill Podcast" as we delve into the iconic Pepsi Challenge and unravel the hidden power of brand expectations. Discover how this simple yet revolutionary experiment revealed surprising truths about consumer behavior and the influence of branding on our preferences. Learn how our preconceived notions can shape our taste and decision-making processes. Whether you’re a marketing enthusiast or just curious about the workings of the human mind, this episode offers valuable lessons on the profound impact of expectations in our everyday choices. Don't miss this exploration of one of the most famous battles in the Cola Wars and what it teaches us about the psychology behind our decisions.…

1
#134 Social Proof & How It Influences decisions (English) 3:40

1 year之前3:40

3:40

Ever wondered why we often gravitate towards things that others are already buzzing about? This magnetic pull is the work of social proof, a psychological phenomenon that significantly influences our decisions. Imagine you're strolling down a busy street, deciding where to dine. One restaurant is bustling with happy diners, while another is eerily quiet. Instinctively, you're drawn to the lively spot. That's social proof in action! in today's podcast we will learn how marketers are using social proofs almost everywhere, what is psychology behind it and how you can also use it!…

1
#133 Scarcity : The Secret Weapon Of Successful Marketers (English) 4:18

1 year之前4:18

4:18

Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity. It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable. This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones. It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out. I hope this podcast will help you to become a better marketer.…

1
#132 5 Myths Around Digital Marketing ( English) 6:15

1 year之前6:15

6:15

We as digital marketer deals of a lot of things, especially some myths which haunt us as these myths comes from clients. Next time any client tells you any of the myths present in the podcast, you can answer beautifully.

1
#131 - 5 Skills Every Marketer Must have ( Hindi) 7:05

1 year之前7:05

7:05

ek marketer bahut si alag alag skills ko le ke banta hai, usko apni marketing ko behtar karne ke liye ye saari skills use karni hoti hai. aaj is podcast me hum janenge ki ek marketer ko kaun kaun si 5 skills aur bahtar bana sakti hai.

1
#130 How 'Just Do It' Elevated Nike from Mere Footwear to an Iconic Lifestyle Phenomenon 2:07

1 year之前2:07

2:07

Nike ke tagline ko sabne suna hai 'Just do it' par is tagline ke piche ki soch kya thi? Is tagline ne 18% market share se 43% market share pe la ke khada kar diya Nike ko US me. aaj jante hai is case study ko

1
#129 - Celebrate Your Failure If You Want To Become Successful 7:28

2 years之前7:28