49: "Running Up That Hill" With Content Marketing

The Web Canopy Studio Show

What can Kate Bush teach us about reviving old content?

Season four of Stranger Things just wrapped up, and it's made major waves in the music world with the reintroduction of Kate Bush's 1985 release called, "Running Up That Hill (Make a Deal With God)" from her Hounds Of Love album.

It's fascinating that it has not only become such a pivotal part of the show (no spoilers here!), but it has also taken over the airwaves 37 years later.

The success of "Running Up That Hill" has raised a question for me and for the team here at Web Canopy Studio:

...Can old content become relevant again?

In the marketing world, it's pretty easy to put out a piece of content and watch it go off into the ether and die, where we never really hear from it again.

But it doesn't necessarily have to be that way.

It took "Running Up That Hill" almost 40 years with relatively low recognition before it took off thanks to a new medium.

It hit #1 on the Billboard Global 100.

It has been used 1.8 million times in TikTok videos.

It has been streamed 465 million times globally, which is a 16,000% increase before the show aired.

And it's now the most-streamed song on both the US and global markets for the last few weeks.

So how do we take a page out of Kate Bush's book and get our old marketing content to be relevant again?

In this episode, I'm breaking down:

- how to find old content that you produced and make it relevant again
- how to expand on your content and make it better
- how to reach a wider audience
- and how to create an awesome experience for your audience

And I promise - no spoilers!

View the full blog article here to escape the upside down: https://www.webcanopystudio.com/blog/running-up-that-hill-with-content-marketing

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