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82: Improve Customer Satisfaction with the HubSpot Survey Tool
Manage episode 423546904 series 3303570
内容由Web Canopy Studio提供。所有播客内容（包括剧集、图形和播客描述）均由 Web Canopy Studio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Tom Andrews and Elizabeth Winkleman discuss the importance of feedback surveys and how to use the HubSpot survey tool effectively. They highlight the three standard survey types available in HubSpot: Net Promoter Score (NPS), Customer Satisfaction, and Customer Effort Score. They emphasize the need to set clear expectations and follow up with customers after receiving feedback. They also recommend reaching out to neutral respondents, as they have the potential to become either promoters or detractors. The episode concludes with a discussion on using automation and the Summarize with AI feature to analyze survey responses and make informed decisions.
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Manage episode 423546904 series 3303570
内容由Web Canopy Studio提供。所有播客内容（包括剧集、图形和播客描述）均由 Web Canopy Studio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Tom Andrews and Elizabeth Winkleman discuss the importance of feedback surveys and how to use the HubSpot survey tool effectively. They highlight the three standard survey types available in HubSpot: Net Promoter Score (NPS), Customer Satisfaction, and Customer Effort Score. They emphasize the need to set clear expectations and follow up with customers after receiving feedback. They also recommend reaching out to neutral respondents, as they have the potential to become either promoters or detractors. The episode concludes with a discussion on using automation and the Summarize with AI feature to analyze survey responses and make informed decisions.
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