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The secret to Google CMO Lorraine Twohill's success

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内容由LinkedIn提供。所有播客内容(包括剧集、图形和播客描述)均由 LinkedIn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

It could be that the best person for a tough job is the one who thinks she isn't. That's what people like Google CEO Eric Schmidt and YouTube CEO Susan Wojcicki thought when they prodded their founding EMEA marketing head, Lorraine Twohill, to be a big fish in a big pond: Cross the pond to become Chief Marketing Officer.

More than two decades later, the matter is settled.

It wasn't the first time Twohill wasn't entirely sure about a Google gig. The first time she didn't even know what the job was until she got through 22 interviews. "A lot of people at the time thought I was nuts," she said, "What is this Google thing? It was a small company at the time, but, of course that was a really exciting time to join."

It got a lot more interesting, of course.

Listen in on this edition of This is Working to see how one of the longest-lasting senior women executives in Big Tech thinks about EQ, IQs what AI can and can't do.

  continue reading

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Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on January 23, 2025 08:11 (12d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 462645727 series 2656030
内容由LinkedIn提供。所有播客内容(包括剧集、图形和播客描述)均由 LinkedIn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

It could be that the best person for a tough job is the one who thinks she isn't. That's what people like Google CEO Eric Schmidt and YouTube CEO Susan Wojcicki thought when they prodded their founding EMEA marketing head, Lorraine Twohill, to be a big fish in a big pond: Cross the pond to become Chief Marketing Officer.

More than two decades later, the matter is settled.

It wasn't the first time Twohill wasn't entirely sure about a Google gig. The first time she didn't even know what the job was until she got through 22 interviews. "A lot of people at the time thought I was nuts," she said, "What is this Google thing? It was a small company at the time, but, of course that was a really exciting time to join."

It got a lot more interesting, of course.

Listen in on this edition of This is Working to see how one of the longest-lasting senior women executives in Big Tech thinks about EQ, IQs what AI can and can't do.

  continue reading

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