英語咖啡館 Ep.298: 電商學英語 - 今年社群媒體與數位行銷趨勢回顧 Social media and digital marketing trends that will cross over to 2026

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時光飛逝，轉眼間 2025 年進入了最後一個月啦！本週的《英語咖啡館》John 老師和電商讀書會的 Cariya 要來和大家一起回顧複習一下今年數位行銷的重大趨勢，並展望預測一下 2026 年的發展方向。
你能想像現在有 40% 的 Z 世代已經不再使用 Google 搜尋了嗎？年輕世代會直接在 TikTok 和 Instagram 上搜尋想要的資訊和產品。另外，短影音趨勢持續發燒， 30 秒以內的影片成為最受歡迎的廣告格式，而且有 65% 的行銷人員還計劃增加直式影片的預算。但在 AI 的衝擊下，最讓人印象深刻的還是品牌行銷正在經歷的「真實感革命」，延續了 DEI 政確的風潮但又不完全照搬，像是最近重出江湖的「維多利亞的秘密時尚秀」已經開始推廣各種身形、各種膚色的模特兒啦！
Time flies—2025 has entered its final month! This week on English Cafe, John and Cariya review the major digital marketing trends of this year and look ahead to predict developments in 2026.
Can you imagine that 40% of Gen Zers no longer uses Google search? The younger generation now searches directly on TikTok and Instagram for information and products they want. Additionally, the short-form video trend continues to heat up, with videos under 30 seconds becoming the most popular ad format, and 65% of marketers planning to increase their budgets for vertical videos. But amid the AI disruption, the most impressive change is the "authenticity revolution" happening in brand marketing—continuing the DEI and political correctness trend but not completely following the formula. For instance, the recently resurrected "Victoria's Secret Fashion Show" has started featuring models of all body types and skin tones!