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06: Marketing with Integrity and Healing with Love with Lisa Manyon
Manage episode 423442594 series 3572150
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Key Points Covered:
- Introduction and Passion Points in Marketing
Lisa explains the concept of focusing on passion points instead of pain points in marketing messages, emphasizing the importance of connecting with people's passions and aspirations.
- Copy is Queen: Rethinking Traditional Marketing Approaches
Lisa discusses the importance of copy in the marketing mix, coining the phrase "Copy is queen." She stresses the need to create compelling and respectful marketing messages.
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