The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Why All Marketers Must Have A Point of View with Mayur Gupta
Manage episode 286970839 series 2891557
内容由Stewart Hillhouse提供。所有播客内容(包括剧集、图形和播客描述)均由 Stewart Hillhouse 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO who's previously run teams at Freshly, Spotify, and Kimberly-Clark LinkedIn: https://www.linkedin.com/in/inspiremartech/
…
continue reading
79集单集
Manage episode 286970839 series 2891557
内容由Stewart Hillhouse提供。所有播客内容(包括剧集、图形和播客描述)均由 Stewart Hillhouse 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO who's previously run teams at Freshly, Spotify, and Kimberly-Clark LinkedIn: https://www.linkedin.com/in/inspiremartech/
…
continue reading
79集单集
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