Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Why All Marketers Should (Sometimes) Be Wrong with Alex Montas
Manage episode 286970828 series 2891557
内容由Stewart Hillhouse提供。所有播客内容(包括剧集、图形和播客描述)均由 Stewart Hillhouse 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Performance marketing is the science of turning attention into predictable revenue. But is that all? Alex Montas joins Stewart Hillhouse to explore the nuances of performance marketing. On this episode of Top Of Mind, Alex and Stewart discuss: • What Is A Traffic Arbitrage (And How You Can Find Your Own) • How To Design A Campaign Hypothesis • Whether Alex Thinks Brand and Performance Marketing Can Get Along • What Makes a Great Performance Marketer • And So Much More Alex Montas is Global Head of Performance Marketing and Strategic Partnerships at Bloomberg. Twitter: LinkedIn: https://www.linkedin.com/in/almontas/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.com/weekly/
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79集单集
Manage episode 286970828 series 2891557
内容由Stewart Hillhouse提供。所有播客内容(包括剧集、图形和播客描述)均由 Stewart Hillhouse 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Performance marketing is the science of turning attention into predictable revenue. But is that all? Alex Montas joins Stewart Hillhouse to explore the nuances of performance marketing. On this episode of Top Of Mind, Alex and Stewart discuss: • What Is A Traffic Arbitrage (And How You Can Find Your Own) • How To Design A Campaign Hypothesis • Whether Alex Thinks Brand and Performance Marketing Can Get Along • What Makes a Great Performance Marketer • And So Much More Alex Montas is Global Head of Performance Marketing and Strategic Partnerships at Bloomberg. Twitter: LinkedIn: https://www.linkedin.com/in/almontas/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.com/weekly/
…
continue reading
79集单集
所有剧集
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