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内容由Apostrophe Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Seeing is Believing: The Power of Demonstration Commercials

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Manage episode 402738880 series 2434990
内容由Apostrophe Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.


Because there is nothing more powerful than a dramatic product demonstration.


We’ll talk about a famous Krazy Glue commercial.


And a Volvo ad where the ad writer risked his life to demonstrate a point.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

339集单集

Artwork
icon分享
 
Manage episode 402738880 series 2434990
内容由Apostrophe Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.


Because there is nothing more powerful than a dramatic product demonstration.


We’ll talk about a famous Krazy Glue commercial.


And a Volvo ad where the ad writer risked his life to demonstrate a point.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

339集单集

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