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Terry's Book Club (From the AOP Archives)

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Manage episode 382126069 series 2434990
内容由Apostrophe Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.


By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.


But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing.


And everyday life.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

339集单集

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Manage episode 382126069 series 2434990
内容由Apostrophe Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.


By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.


But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing.


And everyday life.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

339集单集

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