Three Foot Marketing (From The AOP Archives) Under The Influence With Terry O'Reilly podcast

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Three Foot Marketing (From the AOP Archives)

7M ago 28:38

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内容由Apostrophe Podcast Network提供。所有播客内容（包括剧集、图形和播客描述）均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We’ll also look at the interesting tug-of-war that happens between stores and brands. There’s no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

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#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Terry OReilly

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Three Foot Marketing (From the AOP Archives)

Under the Influence with Terry O'Reilly

33,773 subscribers

published 7M ago

分享

MP3•单集首页

内容由Apostrophe Podcast Network提供。所有播客内容（包括剧集、图形和播客描述）均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We’ll also look at the interesting tug-of-war that happens between stores and brands. There’s no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

331集单集

#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Terry OReilly

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