))
Black Friday campaigns inspiration with Mia Fileman from Campaign Del Mar
Manage episode 440807899 series 2805708
内容由Nell Casey提供。所有播客内容（包括剧集、图形和播客描述）均由 Nell Casey 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Mia Fileman is an expert marketing strategist and founder of Campaign Del Mar. Her hard hitting, no BS marketing expertise is honed by 20 years in the industry. Including a decade of brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing. And a full-time trainer, mentor and consultant who works with SMEs and marketers to drive business results.
In this episode of Voice Your Brand, host Nell Casey speaks with Mia about some of their favourite Black Friday campaigns from years past and the lessons that brands can use when planning their own campaigns.
---------
Campaigns and brands mentioned in this episode:
LNDR: Black Friday is for keepers.
How Brands Grow by Byron Sharpe
-------
Download the Black Friday Workbook to plan out your Black Friday marketing strategy.
-------
Connect with Mia Fileman
Connect with Nell Casey:
13集单集
分享
