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Long Form Content Is Not Dead!
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In this episode of Wallflower Sessions, your hosts (Sandra and Helene) discuss the importance of long-form content in the age of short-form content, especially short videos on social media platforms like Instagram and TikTok. We discuss how long-form content has the ability to capture more attention, build a stronger community, and be monetized more effectively. We also share our experiences and thoughts on how brands can consider a long-term strategy that includes long-form content when creating content.
Timestamps
[00:00:25] interruption versus decision in content creation
[00:04:30] how long-form content can benefit your brand
[00:08:37] content strategy for a brand new business recommendations
[00:13:40] how does live-streaming fit between these strategies
[00:17:24] integrating video and live-shopping with ecommerce brands
Check out the previous episode where we discussed the ethics and strategies behind UGC and influencer marketing campaigns.
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Helene's Links
- Wandering Helene (travel blog)
Sandra's Links
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