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UGC, Influencer Marketing and the Ethics of It All
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In this episode we chat about the difference between UGC (User Generated Content) and influencer marketing, when is it the best time to use each one, which is more authentic, and how to them ethically. We share our personal experiences working as creators, microinfluencers, and influencer managers and discuss the strategies behind them, when ethical lines are blurred, and how to get the most authentic content for these campaigns.
Timestamps:
[00:00:35] Difference between influencer marketing vs UGC
[00:02:40] The blurred line between the two strategies
[00:05:30] Inauthentic UGC content and encouraging clients to creat authentic UGC
[00:08:15] Google Quality Guidelines + UGC/Influencer Marketing
[00:9:45] How influencers became too mainstream and ingenuine
[00:11:10] How UGC can be unethical and disclosures
[00:14:55] Children in UGC/Influencer content
[00:19:51] How brands can decide between a UGC or Influencer campaign
Check out the previous episode 🌸 Let's E-E-A-T (Google's Quality Rater Guidelines Update)
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