Crafternoon Delight! Meet Rolf Ekroth, the Finnish Former Polka Player Dazzling the Fashion World

WARDROBE CRISIS with Clare Press

Our Copenhagen Fashion Week special continues! Clare sits down with Finnish menswear designer Rolf Ektroth.

Last season, his hand-knits, made with Finnish yarn manufacturer Novita, were made available as pattern and yarn kits, so that home knitters could recreate his runway pieces. He loves macramé and hand embroidery, yet his collections have a modern street vibe that feels very polished. Perhaps it's because he's not actually a new name - Rolf Ekroth has been celebrated before, with glowing reviews in magazines and shows at Pitti Uomo before the pandemic. His label has had its ups and downs, he lost his backers at one point, but he kept at it.

So, in part this is conversation about a career as a progression and taking the long view. It's about perseverance, figuring out what really matters to you and how we are all the sum of our experiences. It's also highly amusing - Rolf is crackup funny. And brilliant! Learn his name - we predict, it's going to be everywhere.

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